Designing Future Beyond Expectations
The Department of Business Administration has designed its programme to equip students with the right conceptual foundation, analytical skills and knowledge application ability and is kept relevant with the dynamics of the changing business environment. With social sensitivity at its core, the emphasis is on experiential learning and holistic development.
Through our pedagogical innovation, students are exposed to experiences and activities that prepare them to confront the complex business environment head-on. The focus of the department is on four dimensions: Conceptual Learning, Development of Soft skills, Industry Interaction and Employability Orientation. The various activities under each of these dimensions help to mould and transform the department students into professionally competent and socially sensitive individuals.
Under Graduate Programmes
BBA(Bachelor of Business Administration),BBA(Honours), BBA(Honours) with Research
Program Overview: | ● Duration : 3 Years for BBA & 4 Years for BBA(Honours) and BBA (Honours with Research)
● Mode : Full-time ● Credits : Minimum 133 for Three year Course and Minimum 177 for Four year Course. |
Specialization: | BBA (General Subjects/Logistics) |
Key Highlights | • Industry Visit in each semester
• Internship • AICTE Approved Course • Interaction with Industry expert |
Career Prospects: | • Entrepreneur
• Business Administrator • Public Relation Officer • Business Development Officer • Customer Relationship Executive • Project Manager • Digital Marketer • Sales Manager • Marketing Coordinator • Sales Developer • Business Analyst • H.R Professional/ Trainer • Accountant • Finance Executive • Logistics Coordinator • Logistics Executive • Purchase Executive • Event Coordinator • Guest Relation Executive • Operations Manager • Advertisement and Media Management • Business Planner |
Course Structure | • First Year: Fundamentals of Management, E-Commerce and Cyber Law, Organizational Behaviour, Marketing Management, Business Ethics and Corporate Governance, Business Communication, Stock market operations, Industry Visits • Second Year: Human Resource Management, Entrepreneurship and start up Eco System, Event Management, Logistics and Supply Chain Management, Skills for Managers, Financial Management, Group Dynamics, Advertising and Sales promotion, Transportation Management, Career Planning and Development, Goods and Service tax, Digital Marketing, Industry Visits • Third Year: Operations Management, Financial Accounting, Customer Relationship Management, Financial Services, Shipping and Port Management, Personal Counselling, Research Methodology, Accounting for Managers, Statistics for Business Decisions, Hospitality Management, Social Media Marketing, Income Tax-Assessment and Filing. INTERNSHIP • Fourth Year: Statistics for Research, Business Policy and Strategic Management, Management Information System, International Business, Business Analytics, Quality Management, Project |
Programme | Eligibility |
BBA | Any candidate who has passed the Plus Two of the Higher Secondary Board of Kerala or that of any other university or Board of Examinations in any state recognized as equivalent to the Plus Two of the Higher Secondary Board in Kerala, with not less than 45 % marks in aggregate is eligible for admission. |
The BBA course is the gateway to a plethora of job opportunities in numerous sectors such as Marketing, Education, Finance, Sales, and Government to name a few. BBA graduates can be employed for roles in business management and sales. Some companies also offer roles of a production supervisor, planner, and administrator. BBA graduates seek companies that are involved in the business of manufacturing, construction, retail, and finance. They can also apply for various government agencies. |
Some of the esteemed job profiles you can attain after successful completion of BBA are:
-Finance Manager -Human Resource Manager -Business Administration Researcher -Business Consultant -Research and Development Manager -Marketing Manager -Information Systems Manager |
After completing a BBA, students can consider broadening their horizon in order to qualify for top executive positions and promotions. A Master of Business Administration (MBA) is a post-graduate level degree that is often desired by employers for positions such as CEO or COO. Doctoral programs are also available in business administration, which can prepare business professionals for work as consultants, executives or university professors. Streams like CA, CMA, M.Com and Courses in Supply chain Management and Logistics are also open to BBA graduates. |
Qualification: MBA (HR, Marketing), MPhil., PGDCP, Ph. D (Doing).
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Programme | Syllabus |
BBA (General/Logistics) |